22:23 - 1.09.2026

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September 1, Fineko/abc.az. When Tim Cook took over as Apple's CEO, he did not try to fill the big shoes of its legendary founder and product visionary Steve Jobs. Instead, he took Jobs' advice: "Never ask what I would do, just do the right thing."

Under Cook's tenure, Apple expanded its market capitalization into the trillions, transforming into a global financial powerhouse.

As leadership transitions to John Ternus, Apple stands significantly larger and wealthier than ever before. However, the company faces a critical challenge in closing the gap in the fast-paced artificial intelligence race, where tech rivals are aggressively competing for dominance.