22:15 - 3.09.2026

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September 3, Fineko/abc.az. German automaker Volkswagen announced on Thursday that it is exploring new SUV and pickup truck offerings for North America, tailoring its regional portfolio to counter trade tensions and shifting consumer demand.

As part of a major global overhaul to better compete with Chinese rivals, VW aims to strengthen its foothold in the U.S. market, where it currently holds around a 3% market share.

Amid surging interest in hybrid vehicles compared to slowing EV demand, the automaker plans to expand its hybrid lineup in the region. Volkswagen also confirmed executive changes, appointing 25-year company veteran Marco Schubert to lead its North American strategy.